With the recent release of the Drive de Cartier leather strap watches, the brand once again heads back to its roots: fitting active gentlemen with an elegant timepiece for the road.
Believe it or not, Cartier actually has quite a rich history when it comes to driver’s watches, but has never been very outspoken about it.
In the decades immediately following Cartier having outfitted Alberto Santos-Dumont with the very first wristwatch for men to accompany him on his aviation adventures, Cartier’s male clientele was delighted with a collection of driver’s watches.
Cars really went through rapid developments in those days, and much of Cartier’s clientele comprised motor enthusiasts who enjoyed getting behind the wheel of their Bugattis, Hispano-Suizas, or Duesenbergs.
Some of these driver’s watches were created so that the whole watch sat on the side of the wrist with the display turned to the driver, while others had the dial slightly rotated off-center like that of the Cartier Tank Asymétrique.
More recently, Cartier super clone watches continued the driver’s tradition by having a special edition of the Lincoln Town Car named after it, which was outfitted with a Cartier branded clock, but more prominent was of course the Cartier Roadster collection.
The Roadster made its debut in 2003, an interesting collection incorporating a chronograph and a GMT function. A limited edition was dedicated to former Formula 1 world champion Emerson Fittipaldi.